Dragon Whispers, Yeti Mischief and Mermaid Songs: These are the new Polar Beverage flavors
Polar Beverages still hasn’t learned how to bottle lightning, but they’ve gotten very close this year, bottling a mystical trio of new flavors: Dragon Whispers, Yeti Mischief and Mermaid Songs. An image of four flavors in half-cans was posted on Instagram last week. In addition to the three new flavors, Polar Beverages will also re-release […]
Polar Seltzer’s Summer Flavors Inspire Cocktails and Ice Cream
The day Polar Beverages makes its seasonal flavor announcement is a joyful day at the Boston magazine office, year after year. Apparently, we are not alone: Two local spots are celebrating this summer’s batch of fizzy flavors with new, refreshing treats. Beginning June 1, Viale will have an entire cocktail menu featuring Polar Seltzer, and […]
7 Best Canned Drinks for Your Beach Cooler
Even on public beaches with liberal open-container laws, glass remains off-limits. Thankfully, everyone from craft brewers to wine-cooler revivalists has jumped on the aluminum-can bandwagon, meaning you can pack a cooler guaranteed to be the life of the party. 21st Amendment El Sully Mexican Lager: Still in the throes of the session beer craze, craft […]
Beyonce’s “Lemonade” may have fallen short at the GRAMMYs, but Polar is hoping its “Seltzer’ade” will be a big hit in 2017
WORCESTER (CBS) — Beyonce’s “Lemonade” may have fallen short at the GRAMMYs, but Polar is hoping its “Seltzer’ade” will be a big hit in 2017. The iconic New England beverage company, founded in Worcester in 1882, has already started rolling out its new twist on lemonade. It has no juice, sweeteners or sugar, and is […]
Meet Polar Seltzer’s limited edition flavors for summer 2017
The summer 2017 limited edition Polar Seltzer flavors are here. The Worceser-based company began selling the following five flavors on Monday: pineapple grapefruit, raspberry rosé, strawberry sunrise, mango berry, and watermelon margarita. The latter two, which were a part of last year’s summer collection, “are back for encores,” according to a press release. The same […]
America’s Seltzer Obsession Shows No Signs of Fizzling
“Our lemon seltzer literally has three ingredients: lemon essence, water, and bubbles,” explains Lisbet Crowley, brand activation manager at Polar Seltzer. That’s it—three ingredients. So why is everybody obsessed with the stuff? It’s not just Polar, and it’s not just lemon. While the Worcester giant has arguably made New England the capital of seltzer consumption—it’s […]
A sparkling new era for time-tested Polar Seltzer
WORCESTER — Ralph Crowley doesn’t have any idea what a unicorn kiss is, but he’s hoping it tastes something like success. As the chief executive of Polar Beverages, the 134-year-old bottling company in Worcester, he’s spent the past decade watching as consumer tastes have shifted from syrupy sodas to lighter, calorie-free carbonated drinks. Americans’ newfound […]
What does Polar Seltzer’s Unicorn Kisses flavor taste like?
Last week, Worcester’s Polar Seltzer released a mysterious new seltzer flavor called Unicorn Kisses. Upon its limited release of only 5,000 cases, New England Polar fanatics began raiding supermarkets, looking to buy as much of the new beverage as possible. Almost as difficult as tracking down the treasured Polar bottles on grocery store shelves? Nailing […]
The cult of Polar Seltzer: Why one brand of carbonated water has New Englanders obsessed
“I’m completely obsessed, yeah,’’ said Miles McAlpin as he opened a bottle of cranberry and lime Polar Seltzer in his Cambridge apartment. “I literally drink it constantly. It’s the only thing I put next to my bed at night. I fall asleep with a full liter bottle and wake up with an empty one.’’ McAlpin, […]